What People Are Saying
“Mobile marketing is the new Wild West. Very few people know what’s going out there and most are shooting first and asking questions later. Kim Dushinski provides a terrific overview of the mobile web, specific ideas on mobile advertising, and she shows you where the gold mines are (as well as the snake oil salesmen). There’s money to be made in mobile. Will your organization be a part of the new frontier?”
David Meerman Scott
bestselling author of The New Rules of Marketing & PR and Cashing in with Content
“The Mobile Marketing Handbook is a MUST HAVE resource for marketing in the digital landscape. Kim Dushinski reveals exactly how to cash in on big brand mobile campaign results on any budget.”
Taylor Hunt
Head of Digital Promotion Development, The Marketing Store, and
Director of the 2008 McDonald’s Monopoly Online/Mobile Game
“Savvy, down-to-earth and tremendously practical… if the price of this book were based on the value of the timeliness and thoroughness of the information it contains, it would sell for thousands of dollars.”
Ken McCarthy
CEO, The System Seminar
Sponsor organizer of the first conference that focused on the World Wide Web’s commercial potential 1994
“An excellent primer on mobile marketing. Whether you’re new to the practice of mobile marketing, or you’ve been at it a while, you’re sure to have a new and profound view regarding the power of the mobile channel and how it can be used for marketing after reading this book.”
Michael Becker
EVP Business Development, iLoop Mobile, Inc.
Mobile Marketing Association North America and Global Board Member
“Marketing professionals looking for a solid return on their investment using mobile marketing would be wise to follow the approach outlined by Kim Dushinski in The Mobile Marketing Handbook.”
Ajit Jaokar
futuretext
“Kim has an incredible understanding of the mobile eco system. She takes a rather complex space and makes it easy enough for a novice to understand. The Mobile Marketing Handbook will help you craft many types of successful mobile marketing campaigns. “
Jared Reitzin
CEO, mobileStorm Inc.
“Mobile Marketing is not only the next frontier for the small business it may become the only real way to get highly relevant messages in front of consumers. Kim Dushinski has tackled this subject as no one before her. You must understand this very practical topic to survive in business going forward.”
John Jantsch
Author of Duct Tape Marketing
“Engaging, illustrative and educational. Kim Dushinski has done the marketing world a great service by writing the Mobile Marketing Handbook. This is a great resource for any marketer interested in learning more about the hot topic of mobile marketing! From legal issues to social media marketing, Kim Dushinski’s Mobile Marketing Handbook covers the gamut of mobile marketing topics. If you read only one book on mobile marketing, this should be it.”
Janet Johnson
o’Johnson Partners
“You might be thinking: ‘Why do I want to know about mobile marketing? I hate getting commercial messages on my cell!’ But the kind of messaging that interrupts us, and ticks us off, is entirely old-school. So says author Kim Dushinski, in her excellent new handbook. The new rules of mobile marketing are based less on interruption and more on offering people what they want, when they want it. Mobile isn’t a technology, it’s a way of life, and Kim helps marketers figure out how to use it well, and intelligently, to accomplish their business goals.”
Ann Handley
Chief Content Officer, MarketingProfs
“Building vs. buying? CPM vs CPC? Knowledge is vital for mobile advertising, and this book encapsulates not only what you need to know but how to capitalise as well.”
Bena Roberts
President, visibility mobile and GoMoNews.com
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